LEGO Technic - Lamborghini Sian Launch - Automotive Virtual Production Unreal Engine - RTX

Finally, I am happy to announce and truly honoured to be a part of this project as a Lead Technical Artist collaborating with Solarflare Studio, Lamborghini, and Lego for LEGO Technic - Lamborghini Sian Launch.

This project is powered by Unreal Engine and the RayTracing feature of NVidia RTX Technology in Real-time.

It's nearly a year since this thunderbolt struck! ⚡

Back in 2021, the master builders at #LEGOTechnic created an unbelievable 1:1 replica scale model of the Lamborghini Sián FKP 37 supercar. In partnership, we helped them unveil their latest limited edition set to the world through a mesmerising consumer-facing web experience.

Creating an all-virtual launch event using #UnrealEngine, we showcased every angle of the LEGO Technic Sian. With every digital element in fine detail, users immersed themselves directly in the driver's seat.

I was responsible for creating an immersive panoramic experience including level design and environment assembly, shaders, lighting, cinematography, ray-tracing pipeline, and offline rendering, and leading the team on the parallel.

To dive into the project's journey 👉 https://solarflarestudio.co.uk/work/lego-lamborghini/

Check the immersive and hybrid experience of 180-view 👉 https://legotechnicsian.com/

And check the details of LEGO Technic - Lamborghini Sian Launch 👉 https://legotechnicsian.com/media/

Official Lego YouTube - This is the life-size Lamborghini Sián FKP 37

LEGO TECHNIC 1:8
the LEGO® Technic Lamborghini Sián FKP 37

Transformation Tunnel - 1:8 model transformed into the amazing LEGO® Technic 1:1 real-life replica, and got a glimpse of what the real Lamborghini Sián FKP 37 is capable of.

Life-sized LEGO® Technic™ Lamborghini Sian FKP 37

Lamborghini Sian FKP 37

Immersive Hybrid Experience